We've had a couple of weeks off and I'm feeling a little lost as far as computing z-scores and what all of the statistical data actually means. Hopefully class on Tuesday will help me regroup and get back on track!
We read articles and watched a youtube video of dataminer Bill Tancer. I found his innovative approach to market research interesting and disconcerting at the same time. I think it is pretty amazing what one can learn by analyzing online traffic patterns--what concerns me is the ability of a person or entity being able to tag certain users and follow their habits indefinitely. While I believe people like Bill Tancer are using this information for the right reasons, it is a little frightening to know that someone out there is possibly tracking my online shopping and social networking habits!
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